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| Where does your Site Rank on Google? | | If you have been involved with optimizing or promoting your website, you would have often searched your prominent keywords in search engines like Google to check where your site ranks in google. |
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| Title Tag and Meta Description Tag Optimization | | Title Tag and Meta Tags are the author-generated source codes that are positioned in the segment of your HTML document. Title and Meta Description Tags are especially important as they can be used to influence the ranking of your site (to a certain extent) and the way it appears in some search results. |
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| Anchor Text Optimization | | This article shall discuss the definition and importance of anchor text and how you can use this powerful website optimization feature to get high ranking in search engines. |
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| Working with the robots.txt file | | The robots.txt file is an ASCII text file that has specific instructions for search engine robots about specific content that they are not allowed to index. These instructions are the deciding factor of how a search engine indexes your website’s pages. |
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| Google PageRank Algorithm Explained | | PageRank is Google’s measure of importance assigned to a web page on a scale of 1 to 10. This article is intended at understanding PageRank and providing an insight into its different aspects. |
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| Google Advanced Search Tips | | Search engines offer the function of advanced search to deliver the most relevant results. Most surfers frequenting search engines overlook these options. In this case study we are going to cover some points of searching using Google. |
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| Meta Tags Optimization for Search Engines | | In this article, we simply talk about what Meta Tags are, their importance, the important Meta Tags and useful tips on how to optimize your Meta Tags for a better ranking with the search engines. |
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| Search Engine Copywriting | | Search Engine Copywriting or SEO copywriting is re-writing text on the website page in such a manner that it continues to appeal to the site surfer while being compatible to the Search Engines. Search Engine copywriting is a specialized field that optimizes your site content so that search engines tend to rank your site higher when keywords related to your business are searched. |
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| Building your Site’s Link Popularity | | Link Popularity refers to the number of links pointing to your site, from other sites on the web. The Search Engines consider your site important and rank it higher if several other sites link to your site. |
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| Google Florida Algo Update | | 15th November 2003 would probably go down in search engine history as an important milestone. It is the day Google implemented sweeping updates in its algorithm, (nicknamed - Google ‘Florida’ algo update), which threw several thousand high-ranking sites off their ranks. |
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