| What to Include in your Title Tag? You could put the product or service you are offering in the Title Tag, instead of your firm or company name. This is because most users when searching for, information search for specific products or services, not company names. Also note that search engines read about 80-90 characters in your Title Tag. This is prime Real Estate for your important keywords. If you strongly feel like putting your company or domain name in your Title Tag, then, do so at the end. Wasting several characters by inserting your site name does you little good. In a nutshell, the basic ingredients of a good Title Tag are: 1. It should announce the summary of your web page content. 2. It should read like a crisply worded sales pitch that is enticing enough to make the users click on your entry when it is displayed in SERP. 3. It should include your most important keyword phrases or search terms. 4. The sequencing of the keywords should make logical sense. 5. Each page of your website should have different and customized Title Tag relevant to the context of that page. The Title and Meta Description Tags are very important aspects of your search engine optimization campaign. This exercise begins with carrying out a thorough Keyword Phrase research. Keyword phrase research forms the most essential and important aspect of any SEO initiative. After selecting your most relevant keyword phrases and writing a keyword rich copy for your web page, you can now work these important search terms into your Title and Meta Description Tags. Read our detailed article on Keyword Phrase Research. What is Meta Description Tag? The Meta Description Tag is a part of HTML code that allows you to give a short and concise summary of your web page content. The words placed in this Meta Tag, are often used in the search engines result pages (SERP), just below the Title Tag as a brief description of your page. In the Search Engine Results Pages, after reading the Title, a user usually studies the description of the page and decides whether she wants to visit your site or not. Some Search Engines prefer to ignore your Meta Description Tag and build the description summary on the basis of the search term for the SERP on the fly. They usually pick up parts of the text on your page wherever the search terms appear. The only exceptions are the Flash, Frame or All Image sites that have no content, and some high importance websites, where the search term is not found in the text. In such a case, Google picks up your entire Meta Description Tag and displays it. This is the way Meta Description Tag appears in your site’s HTML code: <Head>
<meta name="description" content="Meta Tag Optimization : Title Tag Optimization and Meta Description Tag Optimization. Tips about how to Optimize your most important Tags.">
</Head> Importance of Meta Description Tag All search engines do not give very high prominence to the Meta Description Tag and may generate a description on the fly while listing your web page in SERP. However, in some search engines, a good Meta Description Tag might help a page to rank higher for your targeted search terms. This holds true for Flash, Frame or All Image sites that have no content as well as some high importance websites, where the search term is not found in the text. In such cases, some search engines pick up the exact Meta Description Tag and display it in its SERP, just below the Title Tag. Hence, it is important to write a crisp and enticing Meta Description Tag that includes your important keyword phrases and manages to interest your user, thus making her click on your entry.
Working with Meta Description Tag Keyword Phrases and Meta Description Tag: Include your most relevant and important keyword phrases in your page’s Meta Description Tag. As in the case of Title Tag, focus on the same keyword phrases as you used in your page’s Title Tag and body text. Fewer and highly targeted search phrases can boost your web page’s relevance in the search engines results. Hence, stress should be on writing a brief yet informative description for your web page. The Meta Description Tag of your web page should not read like a collection of keywords, but should be written as an informative and interesting summary of your web page. Dos and Don’ts of a good Meta Description Tag: 1. Excessive keyword repetition should be avoided. Instead, pay
attention to the sequence in which your keywords appear. Your most important terms should be placed in the beginning. 2. Make sure each page on your web site has a different and a unique Meta Description Tag using the keyword phrases that are relevant to that web page. 3. A Meta Description Tag of 25-30 words should do fine.
4. The most important keyword phrases should, ideally be placed at the beginning of your Meta Description Tag, which increases your chances of better Search Engine Rankings.
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About the Author: Harjot Kaleka is an SEO Copywriter at www.SEORank.com, a leading Search Engine Optimization services company. She has a Masters degree in Mass Communications and Copywriting.
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