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  By: SEO Rank
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  Published   2004-05-05
  Category   Search Engine   Optimization
  Type   Medium
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Using Keywords in Natural Text to Create Anchor Text

You can also locate (or insert) important keyword phrases in your page’s natural text and link it to relevant target pages of your site. Consider the paragraph below: -

Search Engine Optimization is an important part of any search engine marketing initiative. Some people believe that submitting the site to search engines alone is sufficient in getting top-10 ranking. This is not true. Search engine submission only announces your site’s existence to search engines. To get a good search engine ranking, it is important that you carry out Title tag optimization, Meta tags optimization and anchor text optimization of your website amongst other SEO techniques. You`ll need to optimize the visible text of your site through SEO copywriting after an extensive keyword phrase research. It is also important to boost your Google PageRank in order to get a good website ranking. You can increase PageRank of your site by building your site’s link popularity through a link building campaign. A link exchange campaign with good industry relevant sites is the simplest way to get several incoming links to your site quickly. Remember, search engine positioning is a powerful media for your website promotion.

Now notice below how the above text is reformatted where highly relevant keyword phrases have been converted into powerful anchor text. Each keyword phrase links to an important relevant section of the same site

Search Engine Optimization is an important part of any search engine marketing initiative. Some people believe that submitting the site to search engines alone is sufficient in getting top-10 ranking. This is not true. Search engine submission only announces your site’s existence to search engines. To get a good search engine ranking, it is important that you carry out Title tag optimization, Meta tags optimization and anchor text optimization of your website amongst other SEO techniques. You’ll need to optimize the visible text of your site through SEO copywriting after an extensive keyword phrase research. It is also important to boost your Google PageRank in order to get a good website ranking.You can increase PageRank of your site by building your site’s link popularity through a link building campaign. A link exchange campaign with good industry relevant sites is the simplest way to get several incoming links to your site quickly. Remember, search engine positioning is a powerful media for your website promotion.

While the above example seems like overkill, this is just to illustrate how you can accommodate your important keyword phrases by carefully rewording the text of your web pages. If you feel that the standard blue underlined hyperlinks appear ugly on your website, then you can re-format its HTML markup code to change color of the text and get rid of the underline without losing the power of the anchor text.

You may not have noticed, but the first paragraph also has the same keywords hyperlinked, but without usual underlines. Bring your mouse over the keywords to notice your cursor show up the hyperlink.

Optimizing Anchor Text of External Links

Keywords within the anchor text are equally useful from links pointing to your website. If you are pursuing or considering a link building campaign, put some serious thought in writing multiple options of the title and description of the link pointing to your website.

The “title” which is usually used as the hyper-linked text, should contain your important keywords. It is good to work with ten different options of title and description as it not only gives you more room to play with several keywords, but it also helps search engines give you a wider keyword coverage.

When soliciting external links, it is better to provide your own “cut and paste” HTML code. Webmasters like it when a ready to paste HTML code is available for them to use, to provide a link to your website.

Consider the following examples:

Website Promotion & Search Engine Optimization
SEO Rank provides Website promotion and Search Engine Optimization (SEO) services for small websites to large e-commerce sites requiring Search Engine Optimization & Ranking.
http://www.seorank.com/seo-programs.htm
Google PageRank & Link Popularity
Increase your Google PageRank (PR) and your website's Link Popularity through focused link building. Read more about the role of PageRank (PR) in final Search Engine Rankings.
http://www.seorank.com/google-pagerank.htm

Search Engine Promotion and Link Building Services
SEO Rank offers Search Engine Promotion, SEO, and Link Building services for small to large online businesses.
http://www.seorank.com/seo-services.htm

Search Engine Copywriting Tips & Techniques
Search Engine Copywriting services at SEORank - offering Search Engine Copywriting tips and copywriting techniques for creating your Search Engine Friendly copy.
http://www.seorank.com/seo-copywriting-article.htm

PageRank & Link Popularity Building Campaigns
Increase your site's PageRank (PR) and Link Popularity by choosing from our Reciprocal Link Exchange or Only Incoming Link Building Campaigns. Boost your site's Google PageRank through a focused Link popularity building program. http://www.seorank.com/link-building-costs-calculator.php

Notice how not only each of the title anchor text is optimized to contain important keyword phrases, but also that the description text varies to accommodate more keyword variation. Also, note that each variation has a different landing page URL to boost the relevance of your site’s individual pages depending upon the theme of that page.

Links from external sites help your site to gain relevance for keywords mentioned in the anchor text which boosts your site’s ranking. As the number of such inbound links increase, so will your site’s ranking in SERPs.

Anchor text therefore comes on top of the checklist in your SEO initiatives.

Related Reading:

Meta Tag Optimization
Title and Meta Description Tag Optimization

About the author: Jagdeep.S. Pannu (Jerry) is Manager, Online Marketing, at www.seorank.com, a leading Search Engine Optimization services company.

All accompanying logos, brands and product names are trademarks of their respective companies.

Blood for humans comes only from humans : Donate Blood
http://www.donate-blood.org   E-mail- om@donate-blood.org

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