|Building your Sites Link Popularity |
What is Link Popularity?
Link Popularity refers to the number of links pointing to your site, from other sites on the web. The Search Engines consider your site important and rank it higher if several other sites link to your site.
Type in your domain name in the box below and hit the 'search' button, to find out the link popularity of your site.
You can also search for this on Google by typing in the following command -
link : www.yourdomain.com
The above command gives you a selective list of links, usually from PR4+ link pages. For a more extensive list, you may search the following syntax -
"yourdomain.com" - site : www.yourdomain.com
For a detailed Link Popularity report, you can use our Link Popularity Analyzer Tool, which checks the link popularity of your site across various search engines like Google, MSN, AltaVista, HotBot, Yahoo and AlltheWeb.
History behind Link Popularity and Google PageRank
Web, by its very nature is based on hyperlinks, where sites link to other prominent sites. If you take the logic that you would tend to link to sites that you consider important, in essence, you are casting a vote in favor of the sites that you link to. When hundreds or thousands of sites link to a site, it is logical to assume that such a site would be good and important.
Taking this logic further the Google founders, Sergey Brin and Larry Page formulated a Search Engine algorithm that shifted the ranking weight to off-page factors. They evolved a formula called PageRank (named after its founder Larry Page) where the algorithm would count the number of sites that link to a page and assign it an importance score on a scale of 1-10. More the number of sites that link to a page, higher its PageRank.
Googles PageRank is important because it is one of the primary off-page factors that influences your pages ranking in the search engine result pages.
PageRank in Google's own Words
Google explains PageRank as follows (http://www.google.com/technology/):
PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important."
Important, high-quality sites receive a higher PageRank, which Google remembers each time it conducts a search. Of course, important pages mean nothing to you if they don't match your query. So, Google combines PageRank with sophisticated text-matching techniques to find pages that are both important and relevant to your search. Google goes far beyond the number of times a term appears on a page and examines all aspects of the page's content (and the content of the pages linking to it) to determine if it's a good match for your query.
For more information on Google PageRank, go to
Benefits of Building Link Popularity
Building Link Popularity is one of the most important and critical aspects of any effective Search Engine Optimization campaign today. The off-page factors such as link popularity, PageRank and Anchor Text in incoming links play a major role in your sites ranking in the search engine results pages (SERP).
Search Engines consider your site more important if more links point to your site. Building link popularity improves the PageRank of your web pages (Read more about PageRank). The higher the PageRank of your website, the higher its importance for search engines and higher it gets ranked in the search engine result pages. Search engines also take into account the PageRank of the pages that link to your site and its industry relevance to your own industry. Links from higher PageRank pages and industry relevant sites give your site a higher value.
Note: Search Engines need to learn all the links you have created pointing to your site, in order to reward your website. Patience pays.
Types of Links
There are two types of links you can establish on the web. One way is to trade links (Link Exchange), where you give a link from the links Page on your site to the partner sites. The second method is to establish only-incoming links also called one-way links or Non-Reciprocal links.
Only incoming links are the links established on the other websites where you do not need to link back to them.
There are various compelling reasons and methods to establish such one-way links which include linking back from a different website that you may own, publishing articles on sites, content syndication, listing in trade directories and giving out press releases in news networks.
Link exchange is an easier way to establish links from other websites to your website. In link exchange process, you trade links with prospective partner sites by offering a link to their site from your own site. This method is faster and a good way to establish several hundred links to your website without big efforts.
Only Incoming Links vs. Link Exchange
Google developed the PageRank algorithm to provide authentic and quality information while making it difficult for webmasters and site owners to contaminate the search results by artificially inflating their PageRank.
The new algorithm came into effect with the launch of Google in 1998. Googles PageRank was based on the logic that more the number of sites that link to a page, higher its PageRank.
As Webmasters realized the importance of PageRank, they found ways to artificially inflate their PageRank by manipulating direct link exchanges. This defeated the very essence on which the Google PageRank algorithm was build. To counter this, Google has constantly been fine-tuning and updating its algorithms. Read about Googles latest algo updates.
The search engines are aware that a large number of sites are deploying link exchange campaigns to boost their sites PR. Search engines are working towards fine-tuning their algos to discount direct link exchanges in order to preserve the effect of their link popularity related algorithms and rationalize artificially inflated links popularity of sites.
While the algos are yet to reflect this change, we believe that it may happen soon enough. In the long run, we recommend investing your resources in an only-incoming links campaign for your website which is likely to benefit your site more as opposed to a direct link exchange campaign.